There is an increasing demand for professional communicators who possess the knowledge and experience to develop and implement an integrated communications program and multimedia storytelling content at the international level in corporate, government, and nonprofit organizations. During our study abroad program students will visit media companies in Madrid and Seville and they will learn to develop an integrated communications plan. Using public relations, advertising, design, journalism and electronic media skills, students will help create campaigns and multimedia content about local entities in Seville. Our courses will focus on the importance of multidisciplinary teams applying strategic communications principles and storytelling techniques to the specific needs of non-profit clients and small businesses for an American or European audience. We will emphasize differences and similarities between American and European media systems and strategic communication practices.
Class instruction begins in Miami for few meetings and then continues in Seville. Once in Spain, we first meet in Madrid and then go on to visit Granada and Cordoba before arriving in Seville, where the majority of class and living will take place. There are also optional trips to Morocco or Portugal during the free weekend.
Students will share rooms in modest apartments with kitchen and washing facilities in the centrally located Santa Cruz neighborhood. It is five minutes walking distance from the historic Seville City Hall, the Giralda, and the Seville Cathedral, which is the largest Catholic cathedral in the world after St. Peter's in Rome. Classes are easily accessible by bus or a 15 minute walk.
May 7-24, 2019
Undergraduate (Students take 3-6 credits)
- COM 3520: Designing Communication Strategies (3 credits)
- MMC 4304: Multicultural Marketing Communications (3 credits)
- MMC 4410: Integrated Strategic Communication Campaigns (3 credits)
- MMC 4905: Independent Study (3 credits)
- MMC 4936: Special Topics (3 credits)
- JOU 3300: Adv News Reporting (3 credits)
- RVT 4320: Electronic News Gathering (3 credits)
- RVT 4323: Long Format Storytelling (3 credits)
- PUR 4106: Advertisement PR Writing (3 credits)
Graduate (Students take 3-6 credits)
- MMC 5932: Special Topics (3 credits)
- MMC 6412: Applied Media Communication Skills (3 credits)
- MMC 6900 : Special Topics (3 credits)
The program cost is $3,460.00
This includes: accommodations, breakfast, transportation to required site visits in Madrid, Cordoba and Seville; train ticket from Madrid to Seville, transportation to Seville hotel, facilities to hold class meetings, and welcome reception. The program cost also includes mandatory international health Insurance.
The program fee does not include most lunches and dinners, airfare, FIU course instructional fees (Undergraduate $205.57/credit, Graduate $455.64/credit) or the non-refundable $175 study abroad fee.
1st Payment - $1730 - Due December 1, 2018
2nd Payment - $1730 - Due February 1, 2019
FIU School of Communication + Journalism
David J. Park: firstname.lastname@example.org
Lilliam Martinez-Bustos: Lmartin@fiu.edu
Note: FIU is not responsible for delays, changes in itinerary, changes in the content and cost of the program or other matters that are beyond their control.